Brand name: Dwell & Thrift
UI/UX, research, prototyping
Line of Business: Online store
Dwell and Thrift is an online store for thoughtfully curated second-hand furniture—where timeless design meets conscious living. With an elegant aesthetic rooted in earthy green and cold beige, the experience feels calm, intentional, and refined.
At the core is Style Match, a smart feature that lets customers upload a photo or link to receive furniture suggestions that match the look and feel. It’s inspiration made effortless—helping them recreate styles they love, sustainably.
Check out Figma filenon-commercial project
Personas
Ambitious and growth-minded, our audience is composed of individuals aged 25–45 who are actively seeking to advance their careers or pivot into new professional paths. These personas represent users who need access to high-quality, stylish furniture with clear product information and reliable delivery. One group seeks authentic vintage pieces for professional design projects, while the other looks for affordable, designer-inspired options with tools to compare and visualize items before purchase.
